Marketing

It is the rails that guide your marketing efforts towards a common goal, it is based on strong foundations of market research and business goals.

Very often we see companies try various isolated efforts at marketing in the new media and stop. Whether it be a couple of social media campaigns on a few platforms or a couple of paid ads. Maybe optimise their website and add a blog or two and then stop.

Such isolated efforts without an holistic marketing and communication strategy is neither effective nor sustainable. We take a 22000ft view at the business as a whole to align the strategy and not just a product or service in isolation. We take into consideration the business as a whole. Your vision values growth strategies, strengths, constraints and benchmark it to your competition in the market taking into account the gaps and craft the overall digital strategy that will have a meaningful impact.

That's not all, We monitor and tweak the strategy based on the continuous feedback loop from our tracking tools and systems thereby affecting the various tactical livers that make up the overall strategy.