Marketing

Digital marketing can be a very broad term to explain but simply put: We create fully fledged digital first marketing plans and execute them.
Online advertising is advancing at a pace where every 6 months there is a new platform to take advantage of. We go where the attention of your ideal customer goes and put you seamlessly in their content consumption journey. As one of the leading online marketing agencies we can be part of all aspects of your digital marketing workflow and help decipher the best ROI for your buck.
So what does the digital marketing landscape look like ?

SEO –

Seo is the single most important factor for a high intent customer to find you online. Ranking on SEO is a long term goal and a single sustainable way of attracting customers who are ready to take action. Search engines are the first place one looks for and getting you on the first page is what do. Building your site authority by optimising for the keywords that are important to your business, creating content that align with your tactical goals, generate traffic and page views, mobile responsiveness, UX and interactivity, content completeness, outreach for backlinks and all aspects of technical on page SEO.

SEM :

Since SEO is a long iterative process you have the option of SEM for your tactical goals, it is a quick way of showing up at the top of keyword searches but at a cost. This will require the insight into the buying process of your target customer and also on the keywords searched by them with respect to your competition, what they bid for and where they show up. On google , yahoo and Bing search engines.

PPC/PPM

PPC or ' Pay per Click' ad opportunities are immense, Google leads in this category with google ads and also various other platforms offering this model. This model based on your target audience and budget is the best option when you know how much a click is worth for your business.
PPM or ' Pay per impression' in this model the budgets are spent per 1000 impressions of the ad this is the best option if you are looking for short term life in your traffic or during a new product launch when the value of clickthrough is not apparent but you want your brand and the product in front of as many people as possible to increase brand equity or awareness towards a particular campaign objective.
Retargeting and Realtime bidding This is the art of showing up to people when they are in the market for a specific category and based on their online behaviour, with growing concerns regarding privacy the granular data available to marketing platforms art limited but not non existent. We are up to speed with the number of data points we can collect and optimise for your product/service to show up when high intent customers are in the market. Or people who have previously interacted with your content/shop are looking for something similar to what you offer.

Social media platforms:

Engaging in a meaningful way when people are scrolling by to connect and consume user generated content is an art. Most of your target customers are spending hours on platforms such as Facebook, Instagram, twitter, Linkedin, Pintrest etc. This provides us with an opportunity to engage with people based on very specific targets and filters. A well deisgned and executed social media strategy can offer huge returns in terms of brand recall , equity, traffic to online assets. Participation in events which all translate to a factor to increasing the bottom line. Remember people like buying from people and businesses they already know and have interacted with.

Data Science

We combine domain knowledge in market research, audience psychology and technical prowess to build and run impactful marketing campaigns. Which impact your visibility and conversions. Get in touch with our Google Accredited experts to schedule a free audit of your brand and marketing gaps or any marketing business or marketing challenges that are bogging you down.